In wake of Sprint/T-Mobile deal, Ryan Reynolds has an announcement It’s hard to imagine a string of words in the English language less sexy than, “mobile virtual network operator.” ![]() Reynolds seemingly has an even heavier lift here. Heck, not even Justin Timberlake could breathe life back into MySpace. Justin Bieber never really got a selfie app off the ground. That’s not to say that these publicity stunts necessarily hurt the brands or the products (most of the time), but they probably didn’t help much, and likely cost a fortune.Īnd then there are the actual financial investments, in areas where celebrities fundamentally understand the industry, that still didn’t get to ‘alpha.’Įven Jay-Z has struggled to make a music streaming service successful. Alicia Keys was brought on as BlackBerry’s Global Creative Director, which felt even more convoluted a partnership than Lady Gaga’s stint as Polaroid’s Creative Director. Lenovo famously hired Ashton Kutcher as a product engineer to help develop the Yoga 2 tablet, on which I assume you are all reading this post. There is a long history of celebrities getting involved with brands, either as brand ambassadors or ‘Creative Directors’ without much value other than the initial press wave. However, the D2C wireless carrier has seen its highest traffic days on the backs of Reynolds’ marketing initiatives and announcements. The four-year-old company has seen a tremendous amount of growth, boosting revenue nearly 50,000% in the past three years. It’s been a little over a year since Ryan Reynolds bought a majority stake in Mint Mobile, a deal that has already had a dramatic impact on the the MVNO (mobile virtual network operator). ![]() Others have used their considerable platforms to market their portfolio to varying degrees of success. Some have invested casually without getting overly involved. Some investors, like Ashton Kutcher, have prioritized the VC pursuits. But not all celebrity investments are created equally. He has been extremely picky, he said, and there have not been any jobs he has wanted to take.įor this reason, Reynolds responded on Twitter that he “wept” when Moranis agreed to be in the commercial.įans will see Moranis again alongside Josh Gad in a new Disney film called “Shrunk” that will continue the franchise that Moranis headlined in the early 1990’s.In the past decade, celebrity interest and investment in tech companies has significantly increased. ![]() Moranis revealed in an interview with the Hollywood Reporter a few years ago that he has not retired. The YouTube video of the commercial has over 1.5 million views since its Wednesday release. The commercial quickly spread on social media, with Moranis fans sounding off on how excited they were to see the actor. “I’m just a huge fan… no seriously, massive,” Reynolds responds. Reynolds explains that the phone plan will sell itself, so Moranis doesn’t have to say anything about it. “Do you want me to say something about Mint?” Moranis, who left Hollywood in the 90’s to focus on his children after his wife died, then walks onto the screen for the first time in decades. ![]() “To introduce it, we brought in an actor we’ve all gone too long without,” the “Deadpool” actor says.
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